Rene Ortega sustained an on-job injury that eventually cost him his job.
Ortega remembered the old Mexican recipes for salsa his mother used to make. He resurrected his mother’s mild recipe and made a few jars of salsa to sell to friends and neighbors. It would bring in a little money, he reasoned, while he was off work.
The salsa turned out to be a hit and his friends and neighbors asked for more. So, he made more.
By the time his employer told him he no longer had a job, Ortega had a customer base of 4500 people, not only in his neighborhood, but throughout the city, Texas, US, and even some remote areas of the world.
He called his salsa, Rene’s Mild Tasty Salsa. Now Frito Lay is considering it for mass marketing throughout the United States.
“I am not rich from it yet,” says Ortega. “But, at least, it does provide a little much needed income to support my family.”
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